
The Federal Government, in collaboration with Discover Motherland Africa, has launched Motherland 2025, a visionary initiative designed to position Nigeria as a global hub for African culture, tourism, and investment.
Speaking at the unveiling in Abuja, the Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, described the project as more than a festival, emphasizing its role in reconnecting the African diaspora with their heritage. She stated that the initiative aligns with the Federal Ministry’s Destination 2030: Nigeria Everywhere strategy, leveraging the country’s rich cultural heritage and economic potential to foster global engagement.
“Motherland 2025 is not just an event—it is a movement. It serves as a homecoming for Africans across the world, an opportunity to contribute to Nigeria’s economic and cultural renaissance,” Musawa said.
She further highlighted that the initiative cements Nigeria’s role as a powerhouse of Black identity, commerce, and innovation, inviting the global community—including investors, policymakers, and cultural leaders—to experience and invest in Nigeria’s resurgence.
As part of the launch, the minister announced the ‘See Motherland Through Your Eyes’ competition, encouraging participants to showcase Nigeria’s landscapes, communities, and traditions through visual storytelling.
“This competition celebrates Nigeria’s vibrancy, from the Kelangu drumbeats of the North to the bata rhythms of the Southwest and the resounding Ogene of the East. Our culture is alive in every moment, and we want the world to see it through your eyes,” she said.
Musawa also called for strong collaboration across government agencies, ministries, and the private sector to drive the success of the initiative. She emphasized that Motherland 2025 provides a strategic platform for long-term partnerships that will enhance Nigeria’s global influence in tourism and the creative economy.
Chidimma Nwankwo, Managing Director of Discover Motherland Africa, described the initiative as a transformative movement that not only reconnects the Nigerian diaspora to their roots but also unlocks opportunities for cultural pride and investment.
“This is more than a visit—it is a commitment to being part of something bigger. This December, we invite the global diaspora to immerse themselves in Nigeria’s traditions, history, and dynamic progress. Whether you’re a first-generation Nigerian or someone yet to visit the country, this is your invitation to engage, contribute, and help shape the future,” Nwankwo said.
The initiative is expected to drive economic growth, increase tourism, and reinforce Nigeria’s standing as a leading force in Africa’s cultural and creative industries.