In a country where the entrepreneurial spirit often wrestles with economic realities, Aliyu Mohammad, popularly known as Sarkin Mota, has carved a name for himself as one of Nigeria’s most outspoken and fearless auto dealers. From humble beginnings, the CEO of Sarkinmota Autos has turned car sales into a movement—blending business, satire, and social commentary to spark national conversations.
Aliyu’s journey began in 2019 with little capital but great vision. He started by brokering car deals on commission, making between ₦50,000 to ₦150,000 per sale. His big break came when he reinvested his earnings to buy a used Peugeot 307—his first direct car trade. Since then, he’s built Sarkinmota Autos into a thriving brand operating out of Abuja, serving a wide range of clients including civil servants, corporate executives, and celebrities.
What makes Sarkin Mota stand out isn’t just the cars he sells, but how he sells them. Known for his provocative social media campaigns—often laced with satire—he uses short videos and trending audio clips to attract thousands of followers. One viral post, featuring an AI-assisted Mercedes-Benz and the caption “Can civil servants afford this?”, triggered a nationwide debate and even drew a warning letter from the National Orientation Agency (NOA).
But Aliyu didn’t back down. In interviews and video responses, he clarified that his intention was not to mock but to spark thought—and to push for better economic conditions and accessibility for everyday Nigerians.
“I have nothing against civil servants,” he said. “In fact, I help them get cars on loan. I want more of them to become car owners.”
Beneath the bold exterior lies a mission-driven businessman. Aliyu is passionate about making car ownership accessible, especially to civil servants. His company offers flexible payment plans and loan options tailored to their income brackets.
He is also a firm believer in entrepreneurship over entitlement. Through interviews and public talks, he encourages young Nigerians to think beyond certificates and traditional jobs:
“Don’t wait for handouts. Use your skills, network smartly, and dare to market yourself. There’s space for everyone who thinks creatively.”
Sarkin Mota is not stopping at automobiles. He has unveiled plans to expand into real estate, agriculture, recycling, and the oil & gas sector in the near future. His vision? To create a diversified empire that builds wealth, generates jobs, and inspires a new generation of street-smart CEOs.
He’s already a household name on platforms like TikTok and Instagram—but for him, that’s just the beginning.
Aliyu Mohammad embodies the modern Nigerian dream—resilient, unapologetic, digitally savvy, and impact-driven. He’s a cultural force, mixing street smarts, humor, and fearless storytelling. Whether he’s selling a Lexus, handing car keys to a civil servant, or sparking national debate, Sarkin Mota is in the driver’s seat—and the road ahead looks wide open.
